Goal 

Our client was eager to bring their exceptional sales team together for recognition and reward through two regional programs.

Challenge 

Creating two unique, yet equal experiences for the International and Americas award winners.

Solution 

We started with ensuring similar destinations and hotel properties of the same brand and caliber, which led us to the Fairmont The Palm in Dubai and the Fairmont Orchid in Hawaii. The goal was to provide equally luxurious, immersive experiences that reflected the rich culture of each destination.

The agenda mirrored across both locations, with carefully curated cultural immersion woven into each event. Each event held a breakfast meeting where a local expert shared insights on the cultural and historical significance of the destination. These conversations set the stage for the day’s activities, encouraging attendees to appreciate and engage deeply with the local culture.

The food and beverage experience was thoughtfully tied to each location, offering authentic regional cuisines that brought the flavors of the destination to life in every meal. From the spices and aromas of Emirati dishes in Dubai to the fresh, tropical tastes of Hawaiian fare, guests were fully immersed in the culinary richness of the regions.

Additionally, each attendee was able to select from a curated offering of locally crafted gifts as mementos of their experience. These artisan goods were carefully selected to reflect the uniqueness of each destination, offering a lasting reminder of their incredible journey.

Branding played a major role in tying the programs together, from pre-program mailers to consistent event visuals across both locations. The same branding and shared logo ensured continuity, while the cultural experiences made each location stand out as unique.

Finally, both programs concluded with a celebratory dessert reception after the recognition dinner, where we built excitement for the group’s reunion in Mexico the following year.