Goal

Promote networking and conversation.

Challenge

For the first time in company history, our client expanded its leadership team meeting. They wanted to welcome new people into the “family” in a warm but unexpected way.

Solution

We created a comfortable living room setting where all 600 attendees could gather, connect with each other, and get down to business.

The concept grew from the idea that families gather to talk and discuss issues in the living room. Our client wanted to extend that idea to their new and existing leadership team by recreating the living room of an Eichler home –a nod to the company’s beginnings in Palo Alto back in the ‘60s.

The otherwise blank exhibit hall was staged in two sections: the ‘Front Yard’ on Passion Road hosted breaks and mingling, with doors leading into the ‘Living Room’ for general sessions.  The yard was designed to foster small, more intimate conversations, with a swing, a gazebo, period lawn furniture and even a life-sized chess game.

The focus on comfort extended into the meeting area, where in lieu of typical theater-style seating the living room was staged with comfortable couches and armchairs.

Every element, down to the smallest detail, was executed to immerse attendees in the experience and encourage them to engage with one another and truly enjoy it all.