Goal

Design a meeting framework that allowed 7,800 attendees to move effortlessly between properties and events.

Challenge

First, find space in Las Vegas that could serve the dual purpose of being used for both a General Session and a concert venue on the same day. Next, manage the set-up of the General Session and then clear the stadium for breakdown and to set up the evening’s concert, all timed to the transport of 7,800 event attendees to the venue in the morning, to various hotels for the afternoon meetings, and ultimately back to Thomas and Mack for the evening event.

Solution

Collaborating with our DMC partner, Destination Concepts, Inc. (DCI), we secured a fleet of motorcoaches—nearly all that were available in Las Vegas—to seamlessly transport attendees to each of the event’s keynote presentations and sessions.

Maneuvering motorcoaches in and around the Strip in the quickest way possible involved a bit of legwork. DCI procured aerial mapping data of the hotel zone using Google Earth to provide a visual blueprint of the city and worked with the Las Vegas Police Department to identify a one-way route for buses to circumnavigate the Strip and avoid high-traffic areas without disrupting the natural flow of the city.

Meanwhile, our team calculated the timing of vehicles to work within the parameters of the event schedule to successfully shuttle 1,024 vehicle transfers from the event’s venues and hotels throughout the week.

Transport map aids seamless attendee traffic flow.