Creativity & Collaboration: A Video Series

In March, Pure Storage launched Pure SKO 2021 – a fully customized, 3-day digital sales kickoff for over 2,200 global attendees. The goal of this event was to create an imaginative, interactive and immersive digital space where conference attendees would connect, learn and play. During the event, attendees joined their peers within a digital theme park comprised of five distinct “lands,” each focusing on one of Pure Storage’s core values.

Pure SKO 2021 was recently recognized with five Hermes Creative Awards. We sat down with streamlinevents’ Creative Director, Rebecca Cowlin, and Pure Storage Director of Global Events, Edward Perotti, CMP, CMM to discuss the program, how they work together, how they come up with ideas and so much more.

Videos from this conversation will be released on our blog and social media channels. The first two videos in these series focus on how the concept came about, how it evolved, and why this is some of our, and our client’s, most creative work ever!

About SKO
SKO Wrap Up