Five Ways to Manage Uncertainty in Meetings & Events

As local, national and international guidelines continue to change, consider these five ways to manage uncertainty when it comes to your upcoming meetings and events.

  1. Go back to the basics. Answer: why are you holding this event; who are your attendees, and what should the impact of this event be. Clarifying the goals and objectives of an event can often guide you in the right direction.
  2. Use a quantitative system to determine the viability of holding an in-person event. For us, this means referring to our go/no go matrix, which is built on measurable milestones to quantify the risks associated with meeting face-to-face.
  3. Work with your hotel partners to build flexibility into your contracts when it comes to attrition, food and beverage minimums, and cancellation.
  4. Communicate, communicate, communicate – with your team, with your stakeholders, with your partners and most importantly your attendees.
  5. Rely on your partners. Hotels have had ample practice at ensuring safety standards and vendors are skilled at both digital and in-person events.

We see this time of uncertainty as an opportunity for reinvention, which is why we are revolutionizing content and branding, reimagining connectivity, redesigning personalization, reinforcing team building, and reassuring our clients and attendees. 

We are focused on finding solutions to help our clients stay connected with their clients and employees in meaningful and engaging ways.