Second tier cities often get a bad rap, but do they really deserve it? We certainly don’t think so!
We recently took a trip to Salt Lake City, Utah as part of a deeper dive into second tier cities as great program destinations. On this trip, we got a firsthand look at some amazing venues and reaffirmed our belief that we can bring top tier events to life in second tier cities.
What is a Second Tier City?
Second tier cities are considered “mid-sized” with populations under 1 million people, but with the same great amenities as first tier cities and typically at a lower overall price point.
Why Second Tier Cities?
So why should you consider a second tier city for your upcoming program?
- Compression demands it. With the current market, first tier cities have more limited availability so there is a real need to look at these destinations.
- Good air lift. Second tier cities typically have good air lift, but with smaller airports for easy in and out.
- Easy on the budget. Your dollars go a lot further as costs in second tier cities are often less than those in first tier cities.
- Make a big impact. By bringing your program to a second tier city, you can make a big impact on the area with an influx of business, as well as the potential for amazing CSR opportunities.
- Unique experiences. Second tier cities are becoming more popular and may provide a unique destination that your group hasn’t experienced before.
What’s Next?
Interested in learning more about why you should consider a second tier city for your next program? Let’s connect!