Recasting High-Touch Events as Digital

Prior to March 2020, the streamlinevents’ Executive Meetings & Events (EME) team curated, managed, and produced approximately 30 high-touch events per month. Styled as exclusive experiences for senior executives, these events ranged from small dinners to investor relations events, from global roadshows and board meetings to corporate advisory boards and client appreciation events.

Since March our EME team has quickly transformed their C-Level Executive offerings.

Same goals, different strategy

As businesses adjust to changed economic circumstances the ROI value derived from these events is crucial. As Davina Muldowney, Director, Event Operations, explains, our high-profile corporate executive clients “need to continue to drive pipeline that is generated from these events.”

Putting together the right people at the right time remains critical, even when the venue is a virtual meeting instead of a high-end restaurant.

Digital creativity

To achieve these goals through high-touch, personalized experiences, streamlinevents curated a portfolio of digital executive events. These are specially designed experiences, such as celebrity barbecuing classes, cheese and wine tastings, chocolate and wine pairings, curated gift boxes, and a variety of virtual game experiences including escape rooms and scavenger hunts.

For a recent digital event we sent each guest a selection of nine handmade gourmet chocolates in advance. The guests were guided through a tasting by the chocolatier who crafted the chocolates. They shared tasting preferences, were able to ask questions and enjoyed connecting with each other.

When the time is right these events may return to face-to-face networking and business development opportunities. Meanwhile, this team and their clients will still achieve their business goals with creative digital options.

The streamlinevents solution offers:
  • Theme development
  • Website design & development
  • Registration & technology solutions
  • Vendor selection & contracting
  • Entertainment & talent
  • Branding, swag, giveaways, collateral
  • Assembly & shipping attendee mailings
  • Customer support for attendees
  • Digital platform recommendation & management
  • Digital attendee engagement
  • Technical rehearsal & event day support
  • Attendee & tech support
  • Budget management & final reconciliation